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2019 年上海交大考博英语真题
客观题部分
II. Vocabulary (10 points)
Part A (5 points)
1. International sport should create goodwill between the nations, but in the present organization of
the Olympics somehow encourages__ patriotism.
A. obsolete
B. aggressive C. harmonious D. amiable
2. One call understand others much better by noting the immediate and fleeting reactions of their
eyes and __ to expressed thoughts.
A. dilemmas B. countenances C. concessions D. junctions
3. People innately _____ for superiority over their peers although it sometimes takes the form of an
exaggerated lust for power.
A. strive
B. ascertain
C. justify D. adhere
4.Some scientists have suggested that Earth is a kind of, zoo or wild life for intelligent space beings,
like the wilderness areas we have set up on earth to allow animals to develop naturally while we
observe them.
A. conservation B. maintenance C. storage
D. reserve
5. According to the latest report, consumer confidence___ a breathtaking 15 points .last month, to
its lowest level in 9 years.
A. soared
B. mutated
C. plummeted D. fluctuated
6. Melissa is a computer___ that destroyed files in computers and
frustrated thousands of users
around the world.
A. genius
B. virus
C. disease
D. bacteria
7. The emphasis on examinations is by far the worst form of competition in schools.
A. negligent B. edible
C. fabulous D. disproportionate
8. The boy seemed more _____ to their poverty, after seeing how his
grandparents lived.
A. reconciled
B. consolidated
C. deteriorated
D. attributed
9. During his two-month stay, in China, Tom never____ a chance to
practice his Chinese.
A. passed on B. passed up C. passed by D. passed out
10. When a person dies, his debts must be paid before his ____ can be
distributed.
A. paradoxes B. legacies
C. platitudes D. analog in
Part B (5 points)
11. He claims that advertising today tends to portray women in traditional roles such as cooking or
taking care of the baby.
A. depict
B. advocate
D; criticize D. analyze
12,. They achieved more than they had eye dreamed, lending a magic to their family story that no
tale or ordinary life could possibly rival.
A. confirm B. achieve C.match
D exaggerate
13. The most urgent thing is to find a dump. for those toxic____ industrial wastes.
A. imminent B. recyclable C. smelly D. poisonous
14. British Prime Minister Tony Blair promised the electorate
that guns would nor be fired without
an attempt to win a further U.N. sanction.
A. allies
B. delegates C. voters
D. juries
15. The analysis suggests that the tradeoff between our :children's college and
our own retirement security is ,chilling.
A. frightening B. promising
C. freezing D. revealing
16. Their signing of the treaty was regarded as a conspiracy against the British Crown.
A. secret plan B. bold attack C. clever design D. joint effort
17. Evidence, reference, and foments by the thousand testify to a scrupulous researcher who does
considerable justice to a full range of different beneficial and political positions.
A. trustworthy B. intelligent
C. diligent D. meticulous
18. Despite their Spartan, isolated lifestyle, them are no stories of women being raped or wanton
violence against civilians in the region.
A. intriguing B. exasperating: C. demonstrative D. unprovoked
19. The gang derived their nickname from their dark clothing and blacked up faces for .nocturnal
raids in the forest.
A. illegal
B. night-time
C, brutal D. abusive
20. Though sometimes too lazy to work as hard as her sisters, Linda has a more avid fondness for
the limelight,
A. mercurial B, gallant
C. ardent D. frugal
III. Cloze (10 points).
Like many other aspects of the computer age, Yahoo began as an idea, ___ 21 ___ into a hobby and
Lately has ____22 ____ into a full- time passion. The two developers of Yahoo, David Filo and Jerry
Yang, Ph. D candidates ___ 23 _ Electrical Engineering at Stanford University, started theirguide in
April 1994 as a way to keep 24 of their personal interest on the Internet. Before long they ___25 ___
that their home, brewed lists were becoming too long and ____26____ Gradually they began to spend
more and more time on Yahoo.
During 1994, they ____ 27____ yahoo into a customized database de
signed to____28_____ the needs of the thousands of users____29____ began to use the service through
the closely ___ 30____ Internet community. They developed customized software to help them___ 31
___ locate, identify and edit material ___32___ on the Internet. The name Yahoo is ____ 33____ to stand
for "Yet Another Hierarchical Officious Oracle". but Filo and Yang insist they selected the ___34 ___
because they considered themselves yahoos. Yahoo? itself first ___ 35 ___ on Yang's workstation,
"akebono", while the search engine was ___ 36 ___ on Filo's computer, "Konishiki".
In early 1995
Marc Andreessen, co-founder of Netscape Communication in Mountain View, California, invited Filo
and Yang to move their files ___ 37___ to larger computers ___38____ at Netscape. As a result
Stanford's computer network returned to ___ 39___ , and both parties benefits. Today,Yahoo___ 40 ___
organized information on tens of thousands of computers linked to the web.
1. A. became
B. grew
C. mm
D. intend
2. A. made
B. saw
C. looked
D. turned
3. A. in
B. on
C. about
D. for
4. A. touch
B. contact
C. back
D. record
5. A. founded
E. found
C. argued
D. reported
6. A. unwieldy
B. tough
C. tamable
D invaluable
7. A. exchanged
B. shank
C. sold
D. converted
8. A. explain
B. serve
C. discover
D. evaluate
9. A. which
B. that
C. actually
D. eagerly
10. A. relative
B. interactive C.bound
D. contacted
11. A. fluently
B. efficiently C.exactly
D. actually
12. A. transmitted B. purchased C. sold
D.
13. A. about
B. bound
C. going
D. supposed
I4. A. fable
B. model
C. name
D. brand
15. A. supported
B. resided
C. lived
D. launched
16. A. connected B. lodged
C. introduced D. linked
17. A. over
B, away
C. inside
D. beneath
18. A. housed
B. caught
C. hosed
D. bidden
19. A. average
B. normal
C. ordinary
D. equal
20. A. attains
B.detains
C. maintains D. contains
IV. Reading Comprehension (20 points)
Passage 1
Guthrie's contiguity principle offers practical suggestions for how to break babies.
One application of the threshold method involves the time young children spend on academic
activities. Young children have short attention spans, so the length of time they can sustain work on
one activity is limited. Most activities are scheduled to last no longer than 30 to 40 minutes.
However, at the start of the school year, attention spans quickly wane and behavior problems often
result. To apply Gutiarie's theory, a teacher might, at the start of the year, limit acti-vities to 15 to 20
minutes.Over the next few weeks the teacher could gradually increase the time students spend
working on a single activity.
The threshold method also can be applied to teaching printing and handwriting. When children
first learn to form letters, their movements awkward and they lack free motor coordination. The
distances between lines on a page are purposely wide so children can fit the letters into the space. If
paper with narrow lines is initially introduced, students' letters would spill over the borders and
students might become frustrated. Once students can form letters within the larger borders, they can
use paper with smaller borders to help them refine their skills.
The fatigue method can be applied when disciplining disruptive students who build paper
airplanes and sail them across the room. The teacher can remove the students from the classroom,
We them a large stack of paper, and tell them to start making paper airplanes. After the students
have made several airplanes, the activity should lose its attraction and paper will become a cue for
not building airplanes.
Some students continually race around the gym when they first enter their physical education
class. To employ the fatigue method, the teacher might decide to have these students continue to
run a few more laps after the class has begun.
The incompatible response method can be used with students who talk and misbehave in the
media center. Reading is incompatible with talking. The media center teacher might ask the students
to find interesting books and read them while in the center. Assuming that the students find the
books enjoyable, the media center will, over time, become a cue for selecting and reading books
rather than for talking with other students.
In a social studies class some students regularly fall asleep. The teacher realized that using the
board and overhead projector while lecturing was very boring. Soon the teacher began to incorporate
other elements into each lesson,such as experiments, videotapes, and debates, in an attempt to
involves students and raise their interest in the course.
41. The purpose of this passage is to___
A. inform
B. persuade
C. debate
D. narrate 42. Guthrie identified three methods for__
A. educating students
B. altering bad habits
C. avoiding undesired action
D. forming good hobbies
43. Which of the following is not the example of applying the threshold method?
A. Parents introduce spinach in small bites or mixed with a food than the child enjoys over time so
that the child will not refuse to eat it.
B. Teachers introduce academic content in short blocks of time for young children and gradually
increase session length but not to where students become frustrated or bored.
C. Paper with wider lines is first used and then paper with narrow lines is introduced step by step to
help children learn printing and handwriting.
D. A child might be made to throw toys until it is no longer fan by his parents in order to change his
behavior of repeatedly throwing toys.
44. To stop snacking while watching television, people should keep their hands busy by sewing,
painting, working crossword puzzles, and so forth. Over
time. watching TV becomes a cue for
engaging in an activity other than snack'king. What method is used in this example?
A. The threshold method.
B. The fatigue method.
C. The incompatible response method.
D. The punishment method.
45. We can draw the conclusion from the passage that
A. The incompatible response method is to force child to make unwanted response repeatedly in
presence of stimulus until he or she becomes exhausted
B. The threshold method refers to introducing undesired behavior with a response incompatible with
the undesired response so they can not be performed simultaneously
C. The fatigue method means that engaging in the behavior is transformed into avoiding it by
introducing the stimulus at full strength so it becomes a cue for not performing it
D. The fatigue method is that in presence of stimulus teachers have child make response
incompatible with unwanted response
Passage 2
The increase in global trade means that international companies cannot afford to make costly
advertising mistakes if they want to be competitive.
Understanding the language and culture of target markets in foreign countries is one of the keys
to successful international marketing. Too many companies, however, have jumped into foreign
markets with embarrassing wrests .
Translation mistakes are at the heart of many blunders in international advertising.
General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrole
Nova to the Puerto Rican market. "Nova" is Latin for new (star)" and means "star" in many languages,
but in spoken Spanish it can sound like "no va", meaning "it doesn't go". Few people wanted to buy a
car with that cursed meaning. When GM changed the name to Caribe, sales picked up" dramatically.
Marketing blunders have also been made by food and beverage companies.3ne American food
company's friendly "Jolly Green Giant" (for advertising ,vegetables) became something quite different
when it was translated into Arabic as "Intimidating Green Ogre".
When translated into German Pepsi's popular slogan, "Come Alive with Pepsi" came out implying
"Come Alive from the Grave". No wonder customers in Germany didn't rush out to buy Pepsi.
Successful international marketing doesn't stop with good translations--,-other aspects of culture
must be researched and understood marketers are to avoid blunders.
When marketers do not understand and appreciate the values, tastes, geography, climate,
superstitions, religion, or economy of a culture, they fail to capture their target market.
For example, an American designer tried to introduce a new pentane into the Latin American
market but the product aroused little interest. The mail reason was that the camellia used in it was
traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies are becoming much
more conscientious in their translations and more sensitive to cultural distinctions. The best way to
prevent errors is to hire professional translators who understand the target language and its idiomatic
usage, or to use a technique called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target language and another to
translate it back. Effective translators aim to capture the, overall message of an advertisement
because a word-for-word duplication of the original rarely conveys the intended meaning and often
causes misunderstandings.
In designing advertisements for other countries, messages need to be shot and simple. They
should also avoid jokes, since what is considered funny in one part of the world may not be so
humorous in another.
46. The best title of this passage might be __ .
A. Culture Is Very Important is Advertising
B. Avoid Cultural Misunderstanding between Nations C. Overcome Cultural Shock in Different
Countries
D. Advertisements Reflect Various Life Styles
47. What does the word "blunder" mean in this passage?
A. hesitation B. mistake C. stutter D. default
48. Which of the following statements can be used to summarize the gist from Paragraph 3 to
Paragraph 6?
A. Cultural shocks
B. Faulty translations
C. Avoid cultural oversights
D. Prevent blunders
49. We can learn from the context in Paragraph 9 that the word "ca " most probably mean____
A. an animal used in perfume for its smell
B. a piece of fabric used both in perfume and at funerals
C. a flower used in perfume for its fragrance and used for funerals
D. an ornament used in perfume and at funerals
50. One way to prevent errors in advertising in different countries is to___
A.fire the translators who don't know the target language.
B.use the technique called "literal translation" to reduce the possibility of blunders
C. avoid cultural oversights and avoid certain jokes
D. explain in details when designing advertisement for other countries
Passage 3
It is not unusual for chief executives to collect millions of dollars a year in pay, stock options,
and bonuses. In the last fifteen years, while executive remuneration rose, taxes in the highest income
bracket went down. Millionaires are now commonplace.
Amiability is not a prerequisite for rising to the top, and there are a number of chief executive
officers with legendary bad tempers. It is not the boss's job to worry about the well-being of his
subordinates although the man with many enemies will be swept out more quickly in hard times; it is
the company he worries about . His business savvy is supposed to be based on intimate knowledge of
.his company and the industry .so he goes home nightly with a full briefcase. At the very top - and on
the way up - executives are exceedingly dedicated.
The American executive must be capable of enough small talk to get him through the social part
of his schedule, but he is probably not a highly cultured individual or an intellectual. Although his wife
may be on the board of the symphony or opera, he himself has little time for such pursuits. His
reading may largely concern business and management, despite interests in other fields. Golf
provides him with a sportive outlet that combines with some useful socializing.
These days, he probably attempts some form of aerobic exercise to "keep the old heart in
shape" and for the same reason goes easy on butter and alcohol,and substances thought to
contribute to taking highly stressed executives out of the running. But his doctor's admonition to
"take it easy" falls on deaf eyes. He likes to work. He knows there are younger men nipping at his
heels.
Corporate head-hunting, carried on by "executive search fares," is a growing industry. America
has great faith in individual talent, and dynamic and aggressive executives are so in demand that
companies regularly raid each other's managerial ranks.
51. We can infer from the second paragraph that___
A. promotion depends on amiability
B. chief executives do not work hard enough at the top level
C. it is the duty of the chief executive to look after the well-being of his subordinates
D. a chief executive is expected to know more about his company and the industry
52. The term "aerobic exercise" (fast line in second last paragraph) is a kind Of ____
A. hallucination exercise B. physical exercise
C. meditation exercise D. entertainment
53. From the last paragraph we can gather that ____
A. there are too many aggressive executives
B. individual talent is not essential for a company
C. the job of an "executive search rum" is corporate head-hunting
D. it is not common for companies to undermine each other's managerial ranks
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