what is the essential slement in the dynamics of social influence、

试卷相关题目

• 1the  underlined  phrase  “these people”in  paragraph  4 refers to the  ones who

  A.stay outside the network of social influence

  B.have little contact with the source of influence

  C.are influenced and then influence others

  D.are influenced by the initial influential

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• 2what the researchers have observed recenty shows that

  A.the power of influence goes with social interactions

  B.interpersonal links can be enhanced through the media

  C.influentials have more channels to reach the public

  D.most celebritiea enjoy wide media attention

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• 3The author suggests that the “two-step-flow theory”

  A.serves as a solution to marketing problems

  B.has helped explain certain prevalent trends

  C.has won support from influentials

  D.requires solid evidence for its validity

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• 4By citing the book The Tipping Point the author intends to

  A.analyze the consequences of social epid emics

  B.discuss influentials’ funcition in spreading ideas

  C.exemplify people’s intuitive response to social epidemics

  D.describe the essential characteristics of influentials

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• 5Which of the following would bethe subject ofthe text、

  A.A looming threat to bvamess-melhcd patents

  B.Protection for business-method patent holders

  C.A legal case regarding business-methodpatents

  D.A prevailing tread against business-method patents

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• 6Bankers complained that they were forced to

  A.follow anfavorable asset evaluation rules

  B.collect payments from third parties

  C.cooperate with the price managers

  D.reevaluate some of their assets

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• 7According to the author,the rule changes of the FASB may result in

  A.the dimingishing role of management

  B.the revival of the banking syestem

  C.the bank’s long-term asset lossers

  D.the weakening og its indepentdence

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• 8According to Paragarph 4,McCreevy objects to the IASB’s attempt to

  A.keep away from political influences

  B.evade the pressure from their peers

  C.act on their own in ruli-setting

  D.take gradual measures in reform

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• 9The author thinks the banks were“on the wrong planet”in that they

  A.mis interpreted market price indicators

  B.exaggerated the real value of their assets

  C.neglected the likely existence of bad debts

  D.denied booking losses in their sale of assets

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• 10The author’s attitude towards standard-setters is one of

  A.satisfaction

  B.skepticism

  C.objectiveness

  D.sympathy

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