In discussing the marketing concept, the author focuses on ________.

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• 1What does the restoration of the Classic Coke best illustrate、

  A.Traditional goods have a stronger appeal to the majority of people.

  B.It takes time for a new product to be accepted by the publi

  C.C.Consumers with conservative tastes are often difficult to please.

  D.Products must be designed to suit the taste of the consumer.

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• 2According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

  A.1) means “________”.A.to sell the largest possible amount of goods

  B.to transport goods as efficiently as possible

  C.to dispose of these goods in large quantities

  D.to redesign these goods for large-scale production

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• 3What was the main concern of industrialists before the marketing concept was widely accepted、

  A.The needs of the market.

  B.The efficiency of production.

  C.The satisfaction of the user.

  D.The preferences of the dealer.

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• 4The marketing concept discussed in the passage is, in essence, ________.

  A.the practice of turning goods into money

  B.making goods available for purchase

  C.the customer-centred approach

  D.a form of persuasive salesmanship

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• 5We can learn from the passage that the two talk shows ________.

  A.have monopolized the talk show circuit

  B.exploit the weaknesses in human nature

  C.appear at different times of the day

  D.are targeted at different audiences

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• 6In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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• 7Professor Charles R. Schwenk’s research shows ________.

  A.the advantages and disadvantages of conflict

  B.the real value of conflict

  C.the difficulty in determining the optimal level of conflict

  D.the complexity of defining the roles of conflict

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• 8We can learn from Schwenk’s research that ________.

  A.a person’s view of conflict is influenced by the purpose of his organization

  B.conflict is necessary for managers of for-profit organizations

  C.different people resolve conflicts in different ways

  D.it is impossible for people to avoid conflict

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• 9The passage suggests that in for-profit organizations ________.

  A.there is no end of conflict

  B.expression of different opinions is encouraged

  C.decisions must be justifiable

  D.success lies in general agreement

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• 10People working in a not-for-profit organization ________.

  A.seem to be difficult to satisfy

  B.are free to express diverse opinions

  C.are less effective in making decisions

  D.find it easier to reach agreement

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