The marketing concept discussed in the passage is, in essence, ________.

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• 1We can learn from the passage that the two talk shows ________.

  A.have monopolized the talk show circuit

  B.exploit the weaknesses in human nature

  C.appear at different times of the day

  D.are targeted at different audiences

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• 2Despite their different approaches, the two talk shows are both ________.

  A.ironical

  B.sensitive

  C.instructive

  D.cynical

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• 3Which of the following is likely to be a topic of the Oprah Winfrey show、

  A.A new type of robot.

  B.Racist hatred.

  C.Family budget planning.

  D.C.Family budget planning.D.Street violenc

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• 4Though the social problems Jerry Springer talks about appear distasteful, the audience ________.

  A.remain fascinated by them

  B.are ready to face up to them

  C.remain indifferent to them

  D.are willing to get involved in them

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• 5Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are ________.

  A.more family-oriented

  B.unusually popular

  C.more profound

  D.relatively formal

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• 6What was the main concern of industrialists before the marketing concept was widely accepted、

  A.The needs of the market.

  B.The efficiency of production.

  C.The satisfaction of the user.

  D.The preferences of the dealer.

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• 7According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

  A.1) means “________”.A.to sell the largest possible amount of goods

  B.to transport goods as efficiently as possible

  C.to dispose of these goods in large quantities

  D.to redesign these goods for large-scale production

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• 8What does the restoration of the Classic Coke best illustrate、

  A.Traditional goods have a stronger appeal to the majority of people.

  B.It takes time for a new product to be accepted by the publi

  C.C.Consumers with conservative tastes are often difficult to please.

  D.Products must be designed to suit the taste of the consumer.

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• 9In discussing the marketing concept, the author focuses on ________.

  A.its main characteristic

  B.its social impact

  C.its possible consequence

  D.its theoretical basis

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• 10In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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