Toyota Motor‘s experience is cited as an example of

试卷相关题目

• 1The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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• 2According to Paragraph 2，sold media feature

  A.a safe business environment.

  B.random competition.

  C.strong user traffic.

  D.flexibility in organization.

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• 3Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 4Which of the following is the best title for the text？

  A.CEOs： Where to Go？

  B.CEOs： All the Way Up？

  C.Top Managers Jump without a Net

  D.The Only Way Out for Top Performers

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• 5It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 6Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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• 7Jennifer Senior suggests in her article that raising a child can bring

  A.temporary delight

  B.enjoyment in progress

  C.happiness in retrospect

  D.lasting reward

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• 8We learn from Paragraph 2 that

  A.celebrity moms are a permanent source for gossip.

  B.single mothers with babies deserve greater attention.

  C.news about pregnant celebrities is entertaining.

  D.having children is highly valued by the public.

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• 9It is suggested in Paragraph 3 that childless folks

  A.are constantly exposed to criticism.

  B.are largely ignored by the media.

  C.fail to fulfill their social responsibilities.

  D.are less likely to be satisfied with their lif

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• 10According to Paragraph 4， the message conveyed by celebrity magazines is

  A.soothing.

  B.ambiguous.

  C.compensatory.

  D.misleading.

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