According to Paragraph 2，sold media feature

试卷相关题目

• 1Consumers may create “earned” media when they are

  A.obscssed with online shopping at certain Web sites.

  B.inspired by product-promoting e-mails sent to them.

  C.eager to help their friends promote quality products.

  D.enthusiastic about recommending their favorite products.

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• 2Which of the following is the best title for the text？

  A.CEOs： Where to Go？

  B.CEOs： All the Way Up？

  C.Top Managers Jump without a Net

  D.The Only Way Out for Top Performers

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• 3It can be inferred from the last paragraph that

  A.top performers used to cling to their posts.

  B.loyalty of top performers is getting out-dated.

  C.top performers care more about reputations.

  D.it‘s safer to stick to the traditional rules.

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• 4The word “poached” （Line 3， Paragraph 4） most probably means

  A.approved of.

  B.attended to.

  C.hunted for.

  D.guarded against.

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• 5According to Paragraph 2， senior executives‘ quitting may be spurred by

  A.their expectation of better financial status.

  B.their need to reflect on their private life.

  C.their strained relations with the boards.

  D.their pursuit of new career goals.

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• 6The author indicates in Paragraph 3 that earned media

  A.invite constant conflicts with passionate consumers.

  B.can be used to produce negative effects in marketing.

  C.may be responsible for fiercer competition.

  D.deserve all the negative comments about them.

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• 7Toyota Motor‘s experience is cited as an example of

  A.responding effectively to hijacked media.

  B.persuading customers into boycotting products.

  C.cooperating with supportive consumers.

  D.taking advantage of hijacked media.

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• 8Which of the following is the text mainly about ？

  A.Alternatives to conventional paid media.

  B.Conflict between hijacked and earned media.

  C.Dominance of hijacked media.

  D.Popularity of owned media.

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• 9Jennifer Senior suggests in her article that raising a child can bring

  A.temporary delight

  B.enjoyment in progress

  C.happiness in retrospect

  D.lasting reward

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• 10We learn from Paragraph 2 that

  A.celebrity moms are a permanent source for gossip.

  B.single mothers with babies deserve greater attention.

  C.news about pregnant celebrities is entertaining.

  D.having children is highly valued by the public.

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