What does the restoration of the Classic Coke best illustrate、

试卷相关题目

• 1According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

  A.1) means “________”.A.to sell the largest possible amount of goods

  B.to transport goods as efficiently as possible

  C.to dispose of these goods in large quantities

  D.to redesign these goods for large-scale production

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• 2What was the main concern of industrialists before the marketing concept was widely accepted、

  A.The needs of the market.

  B.The efficiency of production.

  C.The satisfaction of the user.

  D.The preferences of the dealer.

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• 3The marketing concept discussed in the passage is, in essence, ________.

  A.the practice of turning goods into money

  B.making goods available for purchase

  C.the customer-centred approach

  D.a form of persuasive salesmanship

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• 4We can learn from the passage that the two talk shows ________.

  A.have monopolized the talk show circuit

  B.exploit the weaknesses in human nature

  C.appear at different times of the day

  D.are targeted at different audiences

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• 5Despite their different approaches, the two talk shows are both ________.

  A.ironical

  B.sensitive

  C.instructive

  D.cynical

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• 6In discussing the marketing concept, the author focuses on ________.

  A.its main characteristic

  B.its social impact

  C.its possible consequence

  D.its theoretical basis

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• 7In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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• 8Professor Charles R. Schwenk’s research shows ________.

  A.the advantages and disadvantages of conflict

  B.the real value of conflict

  C.the difficulty in determining the optimal level of conflict

  D.the complexity of defining the roles of conflict

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• 9We can learn from Schwenk’s research that ________.

  A.a person’s view of conflict is influenced by the purpose of his organization

  B.conflict is necessary for managers of for-profit organizations

  C.different people resolve conflicts in different ways

  D.it is impossible for people to avoid conflict

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• 10The passage suggests that in for-profit organizations ________.

  A.there is no end of conflict

  B.expression of different opinions is encouraged

  C.decisions must be justifiable

  D.success lies in general agreement

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