What was the main concern of industrialists before the marketing concept was widely accepted、

试卷相关题目

• 1The marketing concept discussed in the passage is, in essence, ________.

  A.the practice of turning goods into money

  B.making goods available for purchase

  C.the customer-centred approach

  D.a form of persuasive salesmanship

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• 2We can learn from the passage that the two talk shows ________.

  A.have monopolized the talk show circuit

  B.exploit the weaknesses in human nature

  C.appear at different times of the day

  D.are targeted at different audiences

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• 3Despite their different approaches, the two talk shows are both ________.

  A.ironical

  B.sensitive

  C.instructive

  D.cynical

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• 4Which of the following is likely to be a topic of the Oprah Winfrey show、

  A.A new type of robot.

  B.Racist hatred.

  C.Family budget planning.

  D.C.Family budget planning.D.Street violenc

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• 5Though the social problems Jerry Springer talks about appear distasteful, the audience ________.

  A.remain fascinated by them

  B.are ready to face up to them

  C.remain indifferent to them

  D.are willing to get involved in them

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• 6According to the passage, “to move as much of these goods as possible” (Lines 3-4, Par

  A.1) means “________”.A.to sell the largest possible amount of goods

  B.to transport goods as efficiently as possible

  C.to dispose of these goods in large quantities

  D.to redesign these goods for large-scale production

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• 7What does the restoration of the Classic Coke best illustrate、

  A.Traditional goods have a stronger appeal to the majority of people.

  B.It takes time for a new product to be accepted by the publi

  C.C.Consumers with conservative tastes are often difficult to please.

  D.Products must be designed to suit the taste of the consumer.

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• 8In discussing the marketing concept, the author focuses on ________.

  A.its main characteristic

  B.its social impact

  C.its possible consequence

  D.its theoretical basis

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• 9In the eyes of the author, conventional opinion on conflict is ________.

  A.wrong

  B.oversimplified

  C.misleading

  D.unclear

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• 10Professor Charles R. Schwenk’s research shows ________.

  A.the advantages and disadvantages of conflict

  B.the real value of conflict

  C.the difficulty in determining the optimal level of conflict

  D.the complexity of defining the roles of conflict

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