光华公司为一家民营石油化工企业，近期对其业务发展状况进行分析，以下各项符合SWOT分析的有(　　)。 A. 公司专家拥有专业的技术知识，政府对石油化工行业的政策正在逐渐放宽，应采用SO战略 B. 公司的产品和竞争对手产品并没有差别，但目前国际贸易壁垒已经消除，应采用WO战略 C. 公司的产品不具有竞争优势，而且公司竞争对手具有垄断地位控制着行业大部分的分销渠道，石油化工行业不断涌入新企业，应采用WT战略 D. 石油化工行业近年来发展势头明显回落，公司石油资源储备不足，应采用ST战略

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• 1下列各项中，属于对竞争对手分析主要内容的有(　)。 A. 竞争对手的未来目标 B. 竞争对手的假设 C. 竞争对

  下列各项中，属于对竞争对手分析主要内容的有(　)。

  A. 竞争对手的未来目标

  B. 竞争对手的假设

  C. 竞争对手的历史业绩

  D. 竞争对手的现行战略

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• 2下列关于企业能力的表述中，正确的是(　)。 A. 企业能力只来源于企业有形资源、无形资源的整合 B. 营销活动

  下列关于企业能力的表述中，正确的是(　)。

  A. 企业能力只来源于企业有形资源、无形资源的整合

  B. 营销活动是企业最基本的活动，营销能力包括产品竞争能力、销售活动能力和市场决策能力

  C. 筹集资金的能力可以用资产负债率、流动比率和已获利息倍数等指标来衡量

  D. 市场决策能力不是领导者对企业市场进行决策的能力

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• 3A sales team is assessed according to the number of sales calls made, number of leads generated, and

  A sales team is assessed according to the number of sales calls made, number of leads generated, and number and value of sales made. Which appraisal technique is described in this example?

  A Behavioural incident

  B Rating scale

  C Guided assessment

  D Results-oriented

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• 4Which of the following are meaningful criteria for measuring the effectiveness of an appraisal schem

  Which of the following are meaningful criteria for measuring the effectiveness of an appraisal scheme?

  (i) Serious intent

  (ii) Fairness

  (iii) Efficiency

  (iv) Co-operation

  (v) Results

  A (ii), (iii) and (v) only

  B (iii) and (v) only

  C (i), (ii), (iii) and (iv) only

  D (i), (ii), (iii), (iv) and (v)

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• 5In an appraisal interview, the manager tells the subordinate how he has been assessed – good and ba

  In an appraisal interview, the manager tells the subordinate how he has been assessed – good and bad – and then gives him a chance to put questions, suggest improvement targets, explain shortcomings and identify problems.

  Using Maier's classification, what is the name given to this approach to appraisal interviewing?

  A Tell and sell

  B Tell and listen

  C Problem solving

  D Sell and listen

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• 6 All of the following, except one, are sound principles for devising performance measures. Which is

   All of the following, except one, are sound principles for devising performance measures. Which is the exception?

  A They should be related to actual key tasks of the job

  B They should be easily achievable

  C They should be within the control of the individual

  D They should be observable or measurable

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• 7_______ is 'a process to establish a shared understanding about what is to be achieved, and an appro

  _______ is 'a process to establish a shared understanding about what is to be achieved, and an approach to managing and developing people in order to achieve it'. Which two words correctly completes this definition?

  A Performance appraisal

  B Performance management

  C Peer appraisal

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• 8A manager is assessing the performance of her team members. In accordance with the appraisal system

  A manager is assessing the performance of her team members. In accordance with the appraisal system

  of the organisation, she has been given a list of characteristics and performance elements, with notes on how to interpret and apply the terms: 'integrity', 'punctuality' and so on. She is required to comment on how each appraisee measures up in terms of each factor. Which appraisal technique is this organisation using?

  A Overall assessment

  B Grading

  C Behavioural incident

  D Guided assessment

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• 9A公司与B公司各持有甲公司50%的股权，甲公司的主要经营活动为家用电器、电子产品及配件等的连锁销售和服务。

  A公司与B公司各持有甲公司50%的股权，甲公司的主要经营活动为家用电器、电子产品及配件等的连锁销售和服务。根据甲公司的章程以及A公司、B公司之间签订的合资协议，甲公司的最高权力机构为股东大会，所有重大事项均须A公司、B公司派出的股东代表一致表决通过。若双方经过合理充分协商仍无法达成一致意见时，A公司股东代表享有“一票通过权”，即最终以A公司的股东代表的意见为最终方案。下列有关会计处理表述正确的是( )。(第七章 长期股权投资与合营安排)

  A.甲公司属于合营安排

  B.A公司与B公司一起对甲公司实施共同控制

  C.A公司对甲公司具有控制权

  D.B公司对甲公司具有控制权

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• 10乙企业的某业务单位正处于增值型现金剩余状态，下列有关该业务单位的说法中，不正确的是(　)。(第三章 战略选择

  乙企业的某业务单位正处于增值型现金剩余状态，下列有关该业务单位的说法中，不正确的是(　)。(第三章 战略选择)

  A.该业务可以为乙企业股东创造价值

  B.该业务单位首选的战略是利用剩余的现金加速增长

  C.该业务单位应该尽快出售

  D.如果加速增长后仍有剩余现金，又找不到进一步投资的机会，那么应该把多余的资金还给股东

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