“When a customer enters my store, forget me . He is King. ” said John Wanamaker, who in 1876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores This revolutionary concept  55  the face of retailing（零售业）and led to the development of advertising and marketing as we know it today.    But convincing as that slogan was,  56  the shopper was cheated out of the crown  57  manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a  58  number of publications. Now media choice, has  59  too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse  60  the internet, the consumer is finally seizing power.    As our survey shows,  61  has great implications for companies, because it is changing the  way  the  world  shops.  Many  firms  already  claim  to  be “customer-driven” or “consumer- centred ”. Now their  62  will be tested as never before. Taking  advantage of shoppers’  63    will no longer be possible: people will know—and soon tell others ,even those without the internet—that prices in the next town are cheaper or that certain goods are inferior.    The internet is working wonders in  64  standards. Good and Good and honest firms should benefit most.

试卷相关题目

• 1I hope I will not be called on in class as I’m not yet _____ prepared.

  A.attentively

  B.readily

  C.actively

  D.adequately

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• 2Try not to start every sentence with “the”. _____ the beginnings of your sentences.

  A.Vary

  B.Decorate

  C.Form

  D.Describe

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• 3When Jane began to take swimming lessons, her main _____ was the fear of water.

  A.evidence

  B.crisis

  C.obstacle

  D.danger

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• 4You can see the stars on a clear night, but in the daytime they are _____.

  A.unavoidable

  B.invisible

  C.inaccessible

  D.unavailable

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• 5_____ automatically the e-mail will be received by all the club members.

  A.Mailed out

  B.Mailing out

  C.To be mailed out

  D.Having mailed out

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• 6What is Cara’s father、

  A.An engineer.

  B.An official.

  C.A moviemaker.

  D.A professor

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• 7According to the passage, Take our Daughters to work Day is_____ .

  A.on every Thursday in April

  B.a holiday for girls of all ages

  C.a day for girls to know about jobs

  D.a day for girls to get a job easily

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• 8On this special day, Cara has done all the following EXCEPT that_____.

  A.she learned to use scales

  B.she worked as an actress

  C.she went to work with her aunt

  D.she used toothpicks and Candy to build a bridge

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• 9What is probably the best title for the passage、

  A.Cara Lang, a Fortunate Girl

  B.Take Our Daughters to Work Day

  C.Children’s Day and Work Day

  D.Ms. Foundation, an Organization for Women

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• 10The expression “tip the balance ” in paragraph 1 probably indicates that the blue might ____.

  A.let suspects keep their balance

  B.help suspects to confess their crimes

  C.make suspects cold and unfriendly in law court

  D.enable suspects to change their attitudes to colours

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