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解放军文职招聘考试 media has influenced people's lives

来源:长理培训发布时间:2017-12-30 15:41:43

  People think that the news media has influenced people's lives nowadays and it is a negative development. To what extent do you agree or disagree?

 

新闻媒体的优点:

新闻媒体引起人们对灾难性问题的关注,并敦促相关部门对此釆取具体措施(take measures to tackle the problem)

将有用的信息及时传送给市民(communicate helpful information to concerned citizens)

新闻媒体让人们知道世界上每时每刻发生的事情(keep us informed of what is happening in the world )

新闻媒体的缺点:

夸大其词(give an exaggerated account of an issue),报道一个并不存在的烕胁(a false threat), 导致惊慌(cause panic)

有牟利的动机(profit motive),希望投资得到最大的回报(maximise return),以市场为中心 (market-driven, obedient to market demands),娱乐消费者(entertain consumers.),强调冲突 {emphasise conflict, dissension and battle)

对别人的隐私不够尊重(not enough respect for the privacy of people )

 

范文

For many people, news is a regular part of life. An issue in dispute is whether the massive influence of the news media on people's daily lives denotes a negative development. It is my view that news media does more good than harm to the society.

The news media provides people with much of the information they need on a timely basis, although there are claims that it reports on issues and events purposely (only selecting those events that interest the audience). Anecdotal evidence shows that people from all walks of life have the habit of collecting information regularly from the news media, including print, broadcast and Internet-based media. Information assists people in decision making. For example, the Free Trade Agreement reached by the Chinese government and its New Zealand counterpart might open up many opportunities to both countries. For any business person, either in New Zealand or in China, failing to recognize and capitalize on this impending change would cause a costly loss.

 

Meanwhile it should be recognized that the news media can sometimes save lives and reduce casualties. There is a lot of uncertainty about the surroundings, and people are susceptible to the damage caused by accidents, crimes and natural calamity. The news media conveys the firsthand information to concerned audiences and enable them to take corresponding actions right away. The authority can declare a state of emergency when it is necessary, organize evacuation and distribute aid to the needy areas. All these efforts count on the news media as the messenger.

 

Despite their significant and ongoing contribution to the society, the news media might sometimes be harmful to society. It is a convention that the news media exaggerates the magnitude of the real threat (for example, the potential of a terrorism attack), in order to draw the attention of the desired audiences and in pursuit of high audience ratings. It ends up with causing panic among the population. Meanwhile, the news media tends to emphasize some issues or events, which virtually have little relevance to people's daily lives, such as an occasional multiple vehicle accident, an affair that a celebrity is involved with, and the like. It distracts the audience from something that is much more noteworthy, for instance, poverty, environmental problems, to name but a few.

 

In summary, the role of news media as an information provider should be acknowledged. In case of emergency, it acts as a lifesaver. However, it is not to say that the news media can give people an overall view of the problems in society all the time,

 

近义词表

1. denote=indicate=symbolize-represent=signify: 代表,预示,显示

2. capitalize on=take advantage of=make the best of; 很好地利用

3. impending=imminent=forthcoming=coming=approaching: 即将到来的

4. casualty=fatality=victim:死亡人数                                             5. surroundings=environs:周围的环境

6. calamity=misfortune=catastrophe=disaster:灾难                           7. firsthand=immediate:第一手的,及时的

8. corresponding=relevant:相应的,有针对性的                               9. messenger=courier:传播信息的人

10. magnitude=scale=enormity=level(影响)程度

 

广告

概述:广告对社会的影响是非常巨大的,不仅影响我们的购买决定,也影响我们的生活方 式和文化。虽然对于广告的作用一直是跃胜过于褒,但可以肯定的是,广告在社会中的地位是非 常重要的。

 

广告的功能:

•广告刺激消费,对经济发展有一定的推动作用;

•广告是消费者和生产商之间的桥梁(bridge the gap between consumers and manufacturers),

消费者提供产品信息,生产商因此洞察消费者的喜好; •广告让消费者更好地了解产品,选择适合自己的产品;

•广告让消费者更好地了解市场,从而间接地促使生产商提高自己的竞争力,例如降低产品价

格、提高产品质量和完善售后服务等。

广告的负面影响主要有以下一些方面:

•广告夸大产品的功能,掩饰产品的缺点,同时让观众更加看重品牌,从而误导观众作出不正 确的购买决定;

•广告给观众一种错觉——购买某种产品就可以成为社会群体的一员,或者变得时尚,这种趋 势被称为消费主义(consumerism):这可能导致人们过度消费,成为购物狂(shopaholic)

责编:刘卓

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