2000年6月北京成人学士学位英语考试真题及答案

2000 年 6 月北京成人学士学位英语考试真题及答案 Part I Reading Comprehension Passage 1 Questions 1 to 5 are based on the following passage: Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. 1. Advertisement is often used to _____. A. deceive customers B. increase production C. arouse suspicion D. push the sale 答案：D 细节题。答案在第一段第一句话：“Advertisement can be thought of as the means of making known in order to buy or sell goods or services”。因此“广 告常常被用来当作促销商品的手段。”D 最符合题意。 2. The word“media”(in the first paragraph)includes _____. A. the press B. television C. radio D. all of the above 答案：D 细节题。media ：媒体。因为在其后的句子中作者紧接着列举了 press，magazines，the cinema and commercial radio，television，exhibitions 等词。因此可以断定 media 应当包括 the press，television，and radio。所以 D 是正 确答案。 3. Advertisement is mainly paid for by _____. A. the customer B. the producer C. increased sales D. reduced prices 答案：A 细节题。答案在第三段：“it is clear that it is customer who pays for advertisement.”因此广告的费用主要是由顾客来付。 4. Advertisement can increase demand _____. A. all the time B. in any circumstances C. in a growing market D. in a shrinking market 答案：C 细节题。答案在第四段：“When the market is growing, advertisement helps to increase demand.”因此，如果市场扩大了，广告有助于增加需求。 5. From the last sentence of this passage we conclude that _____. A. businesses usually do not pay much for advertisement B. businessmen know well that advertisement could bring them more profits C. advertisement could hardly convince people of the value of the goods D. advertisement usually cost businesses large amounts of money 答案：B 逻辑推理题。文章最后一句话的意思是：“很明显，如果商家对产品的利润没 有把握的话，是不会花很多钱投资广告的。”换句话说：商家非常清楚广告会给他带来更大 的利润。因此 B 是正确答案。 Passage 2 How men first learned to invent words is unknown; in other words, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other; and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds, and which could be written down. Those sounds, whether spoken, or written in letters we call words. The power of words, then, lies in their combinations — the things they bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words recall to us the glad and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increases. Great writers are those who not only have great thoughts, but also express these thoughts in words which appeal powerfully to our minds and feelings. This charming and telling use of words is what we call literary (文字 的) style. Above all, the real poet is a master of words. He can convey his meaning in words which sing like music, and which by their position and association can move men to tears. We should therefore learn to choose our words carefully and use them accurately, or they will make our speech silly and rude. 6. The origin of language _____. A. is reflected in sounds and letters B. is handed down from generation to generation C. dates back to the prehistoric period D. is a problem not yet solved 答案：D 细节题。答案在第一段：“the origin of language is a mystery.”因此， 语言的起源仍然是个迷，还没有得到解决。 7. According to the passage, words are _____. A. visual letters B. represented by sounds C. represented either by sounds or letters D. signs called letters 答案：C 细节题。第一段谈到：“人类起初用某种声音进行交流， 后来又有了字母， 字母结合起来可以代表声音，也可以写下来。因此，这些说出来的声音也好，用字母写出 来的声音也好，被称为单词。”所以 B 是正确答案：单词即可以代表声音，也可以代表字母。 8. The power of words lies in their _____. A. beauty B. accuracy C. combinations D. charm 答案：C 细节题。答案在第二段的第一句话：“the power of words, then lies in their combination”语言的魅力在于他们的组合。 9. The secret of a writer’s success is the use of words that _____. A. recall to us the glad and sad events of our past B. are arranged in a creative way C. are as beautiful as music D. agree with certain literary style 答案：A 细节题。在第三段的第一句话：“Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerful to our minds and feelings.”因此作家的伟大在于他们擅长使用丰富的词汇， 能使我们回想起过去的喜怒哀乐。B-D 文章均没提到 10. The author of the passage advises us _____. A. to use words carefully and accurately B. not to use silly and rude words C. to become a slave of words D. to use emotional words 答案：A 细节题。答案在文章的最后一句：“We should therefore learn to choose our words carefully and use them accurately, or they will make our speech silly and rude.”因此，文章建议我们用词要谨慎、准确。 Passage 3 Most people have had a dog or wanted one as their companion at some time in their lives. If you are thinking of buying a dog, however, you should first decide what sort of companion you need and whether the dog is likely to be happy in the surroundings you can provide. Specialists’ advice is useful to help you choose the most suitable kind of dog. But in part the decision depends on common sense. Different dogs were originally developed to perform specific tasks. So, if you want a dog to protect you or your house, for example, you should choose the one that has the right size and characteristics. You must also be ready to devote a great deal of time to training the dog when it is young and give it the exercise it needs throughout its life, unless you live in the countryside and can let it run freely. Dogs are demanding pets. Cats love the house and so are satisfactory with their place where there is secure, but a dog is loyal to its master and consequently wants him to show proof of his affection . The best time to buy a baby dog is when it is between 6 and 8 weeks old so that it can transfer its love for its mother to its master. If baby dogs have not established a relationship with the human being until they are over three months old, their strong relationship will always be with dogs. They are likely to be too shy when they are brought out into the world to become good pets. 11. Which of the following is Not true according to the passage? A. You can always get help from the specialists. B. It is common sense that is the most important when choosing a dog. C. You should decide what kind of dog you want. D. Size and characteristics of the dogs should be considered too. 答案：B 细节题。文章中提到了买狗的时候先要决定买什么样的，狗的大小、特征也 要考虑，而且专家的建议也非常重要，所以 A，C，D 都是正确的。关于“common sense”，是这样说的：“In part the decision depends on common sense.”所以选择 狗的时候，common sense 并不是最重要的，而是部分因素。因此只有 B 不符合原文。 12. What is mentioned as a consideration in buying a dog? A. The color of the dog. B. The price of the dog. C. Whether the dog will fit the environment. D. Whether the dog will get along with the other pets in the house. 答案：C 细节题。根据文章的内容，买狗的时候并没有提到要考虑狗的颜色、狗的价 格，以及狗能否和家中的其他宠物很好的相处。但是提到了要考虑狗能否适应周围的环境。 “whether the dog is likely to be happy in the surroundings you can provide.” 13. Why does the writer say a dog is a more demanding pet than a cat? A. It must be trained so that it won’t bite. B. It demands more food and space. C. It needs more love and care. D. It must be looked after carefully. 答案：C 细节题。demanding：要求高的，费力的。作者认为狗是比猫费心的宠物， 因为猫喜欢我们的房子，只要住的地方安全，它就会非常的满足。而狗则不同，你必需在 它很小的时候花很多的精力去训练它，如果你不住在农村，没有机会让狗自由活动的话， 你还必须给它这样的机会。而且你最好在三个月以前就买回来，这样有利于和主人培养感 情。可见狗是多么的费心。 14. Why is it advised to buy a baby dog under three months old? A. It’s easier to buy a baby dog under three months old. B. They are less likely to be shy with human beings. C. They are less likely to run away. D. It’s easier for them to form a relationship with their masters. 答案：D 细节题。文章的最后：“If baby dogs have not established a relationship with the human being until they are over three month old, their strong relationship will always be with dogs.”所以要买三个月以下的狗，容易和它 的主人建立感情。 15. The word “affection” (line 11) means _____. A. love B. effect C. tie D. relationship 答案：A 词汇题。affection：喜爱，慈爱。 Passage 4 Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic(浪漫的)and beautiful than in real life. The biggest “dream factories” are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well-made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the “good guys” win in the movies. 16. The Americans go to the movies mainly because they want _____. A. to enjoy a good story B. to experience an exciting life C. to see the actors and actresses D. to escape their daily life 答案：D 细节题。文章第一段的第二句话说：“They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own.”后面又谈到“But the main reason why people go to the movies is to escape.”所以美国人去看电影的重要原因是逃避现实生活。A,B,C 只是原因之一，而不是 主要原因。 17. Which of the following is people’s normal response to the movies they watch? A. They feel that everything on the screen is familiar to them. B. They try to turn their dreams into reality. C. They become so involved that they forget their own problems. D. They are touched by the life stories of the stories of the actors and actresses. 答案：C 细节题。文章第一段谈到：“坐在电影院里，看着屏幕上的画面，人们进入了 另一个世界。两个小时之中，他们沉醉在电影的世界里，忘记了自己的烦恼。”因此人们对 电影的反应是，如此的沉醉其中忘记了自己的烦恼。 18. It is obvious that real life is _____. A. less romantic than that in the movies B. more romantic than that in the movies C. as romantic as that in the movies D. filled with romantic stories 答案：A 细节题。第一段的最后一句话：“They are in a dream world where things often appear to be more romantic and beautiful than in real life.”说明电 影中的生活比现实生活浪漫。 19. The American movies are popular because _____.