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2019年商务英语考试中级写作:建立贸易关系
建立贸易关系 (Establishing Trade Relations)
一个公司,一家企业,要想进入市场,寻找货源,求生存,求发展,最首要的工作是与别的商家建立贸易关系。达此目的的途径很多,如阅读广告、参加交易会、参观访问、引荐介绍等。此外,还可以直接通过书信的形式建立贸易关系。
建立贸易关系信函的写作可以按照以下步骤进行:
1) 告诉对方从何种途径获得对方的信息 (如:通过……得知……)。
2) 写明去函的目的:了解对方经营产品的情况;提供本公司产品的情况。
3) 希望保持联系。
另外,信函措辞应礼貌诚恳、热情、表达清楚透彻。
实例
Dear Sir, We have seen your name in various trade magazines and we understand that you have been supplying EPSON STYLUS printers of the best quality to all places over China for these 2 years. We should like to offer you our service as a trading firm of office appliances, and we have offices or representatives in almost all major cities in East China towns. In addition, we operate our own advertising agency. According to our market investigation report there is a large demand for office appliances in China. Therefore we should be obliged if you would advice us whether you have a mind to establish business relation with us by return mail. Yours sincerely, John Waine |
常用套语
1. As your name and address appear on Yangtse Evening Post, we are writing to you with a desire to open an account with you / to establish business relation with you.
我们在《扬子晚报》上看到贵公司的名称和地址,非常希望与贵方建立商务关系。
2. We write to introduce ourselves as one of the leading exporters of a wide range of...
我们作为主要的出口商之一,经营……
3. We are enjoying an excellent reputation and we should like to offer you our service.
本公司具有良好的信誉,并愿意向贵方提供服务。
4. We are willing to enter into business relations with you on the basis of equality and mutual benefit and exchanging needed goods.
我方乐于在平等互利、互通有无的基础上与贵方建立贸易关系。
5. Your desire to establish direct business relations with us coincides with ours.
贵方与我建立直接的贸易关系的愿望与我方打算相吻合。
6. We are also enclosing a catalogue showing the details of our line.
附上一本我公司经营产品的详细目录。
7. ...that you'll be quite satisfied with our goods and service.
……贵方将对我们的货物及服务满意。
责编:曾珂
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