The author's attitude toward online advertising can be summarized as

试卷相关题目

• 1The expression “do the trick” in the last paragraph most probably means

  A.come to the point.

  B.fulfill their purpose.

  C.fail of their success.

  D.live up to their promis

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• 2Analyzing the current state of the online advertising in paragraph 4, the author implies that

  A.it has to be modified over time to remain effective.

  B.for all its current profits, it will fade in the long run.

  C.banners are beginning to lose their advertising efficiency.

  D.Internet advertising methods will continue to decrease sales.

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• 3The second and third paragraphs are written in order to illustrate

  A.the policy Internet advertisers design to lure clientele and its outcome.

  B.the process and mixed consequences of Internet advertising and shopping.

  C.the biggest splash Internet advertisers have recently made in sales promotions.

  D.the banners Internet advertisers take advantage of to arouse customers'interest.

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• 4It can be learned from the first paragraph that Internet advertising

  A.has taken the place of more traditional methods of advertising. [

  B.is one of the most effective ways to make profits on the web.

  C.is paralleling advertising methods in traditional business settings.

  D.seeks to tempt customers through impulse shopping methods.

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• 5It can be learned from the last paragraph that the Phase Three program contained

  A.reduced government spending.

  B.devaluation of the dollar.

  C.productivity measures.

  D.wage and price controls.

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• 6The two directly opposite ideals of photography differ primarily in the

  A.emphasis that each places on the emotional impact of the finished product.

  B.degree of technical knowledge that each requires of the photographer.

  C.way in which each defines the role of the photographer.

  D.extent of the power that each requires of the photographer's equipment.

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• 7According to paragraph 2, the interest among photographers in each of the photography's two ideals can be described as

  A.steadily growing.

  B.cyclically recurring.

  C.continuously altering.

  D.spontaneously occurring.

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• 8The text states all of the following about photographs EXCEPT:

  A.They can display a cropped reality.

  B.They can convey information.

  C.They can depict the photographer's temperament.

  D.They can change the viewer's sensibilities.

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• 9The author mentions the work of Harold Edgerton in order to provide an example of

  A.the relationship between photographic originality and technology. [

  B.how the content of photographs has changed from the nineteenth century to the twentieth.

  C.the popularity of high-speed photography in the twentieth century.

  D.how a controlled ambivalence toward photography's means can produce outstanding pictures.

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• 10The author is primarily concerned with

  A.describing how photographers'individual temperaments are reflected in their work.

  B.establishing new technical standards for contemporary photography.

  C.analyzing the influence of photographic ideals on picture-taking.

  D.explaining how the technical limitations affect photographers'work.

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