What does the author say Kodak’s history has become、

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• 1Why do large companies have difficulty switching to new markets、

  A.They find it costly to give up their existing assets.

  B.They tend to be slow in confronting new challenges.

  C.They are unwilling to invest in new technology.

  D.They are deeply stuck in their glorious past.

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• 2Why does the author mention Kodak’s invention of the first digital camera、

  A.To show its early attempt to reinvent itself.

  B.To show its effort to overcome complacency.

  C.To show its quick adaptation to the digital revolution.

  D.To show its will to compete with Japan’s Fuji photo.

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• 3What do we learn about Kodak、

  A.It went bankrupt all of a sudden.

  B.It is approaching its downfall.

  C.It initiated the digital revolution in the film industry.

  D.It is playing a dominant role in the film market.

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• 4What is the general guideline the Rand researchers suggest about junk food control、

  A.Guiding people to make rational choices about food.

  B.Enhancing people’s awareness of their own health.

  C.Borrowing ideas from alcohol control measures.

  D.Resorting to economic, legal and psychological means.

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• 5What is the purpose of California’s rule about alcohol display in gas stations、

  A.To effectively limit the density of alcohol outlets.

  B.To help drivers to give up the habit of drinking.

  C.To prevent possible traffic jams in nearby areas.

  D.To get alcohol out of drivers’ immediate sight.

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• 6What was Kodak’s fatal mistake、

  A.Its blind faith in traditional photography.

  B.Its failure to see Fuji photo’s emergence.

  C.Its refusal to sponsor the 1984 Olympics.

  D.Its overconfidence in its corporate cultur

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