What do we learn about Frito-Lay from Paragraph 2、

试卷相关题目

• 1It is the belief of Frito-Lay’s head of global marking that ________.

  A.potato chips can hardly be used as a weapon to dominate the world market

  B.their company must find new ways to promote domestic sales

  C.the light golden color enhances the charm of their company’s potato chips

  D.people the world over enjoy eating their company’s potato chips

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• 2                                      Passage ThreeQuestions 17 to 20 are based on the passage you have just heard.

  A.They wanted to follow his example.

  B.They fully supported his undertaking.

  C.They were puzzled by his decision.

  D.They were afraid he wasn’t fully prepared.

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• 3                                   Passage TwoQuestions 14 to 16 are based on the passage you have just heard.

  A.They strongly believe in family rules.

  B.They are very likely to succeed in life.

  C.They tend to take responsibility for themselves.

  D.They are in the habit of obeying their parents.

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• 4                                       Passage OneQuestions 11 to 13 are based on the passage you have just heard.

  A.It ha been proven to be the best pain-killer.

  B.It is a possible cure for heart disease.

  C.It can help lower high body temperature effectively.

  D.It reduces the chance of death for heart surgery patients.

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• 5One of the assumptions on which Frito-Lay bases its development strategy is that ________.

  A.consumers worldwide today are attracted by global brands

  B.local brands cannot compete successfully with American brands

  C.products suiting Chinese consumers’ needs bring more profits

  D.products identified as American will have promising market value

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• 6Why did Riskey have the Frito-Lay logo redesigned、

  A.To suit changing tastes of young consumers.

  B.To promote the company’s strategy of globalization.

  C.To change the company’s long-held marketing image.

  D.To compete with other American chip producers.

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• 7Frito-Lay’s executives claim that the promoting of American food in the international market ________.

  A.won’t affect the eating habits of the local people

  B.will lead to economic imperialism

  C.will be in the interest of the local people

  D.won’t spoil the taste of their chips

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• 8What has happened to the Vrain School District、

  A.A huge financial problem has arisen.

  B.Many schools there are mismanaged.

  C.Lots of teachers in the district are planning to quit.

  D.Many administrative personnel have been laid off.

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• 9How did the residents in the Vrain School District respond to the budget shortage、

  A.They felt somewhat helpless about it.

  B.They accused those responsible for it.

  C.They pooled their efforts to help solve it.

  D.They demanded a through investigation.

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