The reason why the bread advertisement is misleading is that ________.

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• 1Advertising can persuade the consumer to buy worthless products by ________.

  A.stressing their high quality

  B.convincing him of their low price

  C.maintaining a balance between quality and price

  D.appealing to his buying motives

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• 2It can be inferred from the passage that the author believes ________.

  A.Americans are more ambitious than people in other countries

  B.in many countries success often depends on one’s social status

  C.American businesses are more democratic than those in other countries

  D.businesses in other countries are not as competitive as those in America

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• 3Government is believed to differ strikingly from business in that government is characterized by ________.

  A.its absolute control of power

  B.its function in preserving personal freedom

  C.its role in protecting basic American values

  D.its democratic way of exercising leadership

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• 4Who can benefit from business competition、

  A.Honest businessmen.

  B.Both businessmen and their customers.

  C.People with ideals of equality and freedom.

  D.Both business institutions and government.

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• 5Americans believe that they can realize their personal values only ________.

  A.when given equality of opportunity

  B.through doing business

  C.by protecting their individual freedom

  D.by way of competition

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• 6The passage tells us that ________.

  A.sometimes advertisements really sell what the consumer needs

  B.advertisements occasionally force consumers into buying things they don’t need

  C.the buying motives of consumers are controlled by advertisements

  D.fire insurance is seldom a worthwhile investment

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• 7It can be inferred from the passage that a smart consumer should ________.

  A.think carefully about the benefits described in the advertisements

  B.guard against the deceiving nature of advertisements

  C.be familiar with various advertising strategies

  D.avoid buying products that have strong emotional appeal

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• 8The passage is mainly about ________.

  A.how to make a wise buying decision

  B.ways to protect the interests of the consumer

  C.the positive and negative aspects of advertising

  D.the function of advertisements in promoting sales

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• 9The problem with the reading course as mentioned in the first paragraph is that ________.

  A.it is one of the most difficult school courses

  B.students spend endless hours in reading

  C.reading tasks are assigned with little guidance

  D.too much time is spent in teaching about reading

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• 10The teaching of reading will be successful if ________.

  A.teachers can improve conditions at school for the students

  B.teachers can enable students to develop their own way of reading

  C.teachers can devise the most efficient system for reading

  D.teachers can make their teaching activities observable

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