Apple sells its new computer models at a high price because ________.

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• 1Apple hopes to increase Mackintosh sales chiefly by ________.

  A.making its new models capable of running IBM software

  B.improving the color graphics of its new models

  C.copying the marketing strategies of IBM

  D.giving the customers what they want

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• 2According to the passage, Apple Computer, Inc, has introduced the Mackintosh II and the Mackintosh SE because ________.

  A.IBM is changing its computer models continuously

  B.it wants to make its machines specialize in specific uses

  C.it wants to stay ahead of IBM in the competitive computer market

  D.it expects its major competitor IBM to follow its example

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• 3The author’s purpose in writing the passage is ________.

  A.to give advice on appropriate conduct for social occasions

  B.to provide ways of how to obtain information about people

  C.to call the reader’s attention to the negative side of people’s characters

  D.to discuss the various aspects of getting to know people

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• 4In developing personal relationships, secrets and deceptions, in the author’s opinion, are ________.

  A.personal matters that should be seriously dealt with

  B.barriers that should be done away with

  C.as significant as disclosures and truthful statements

  D.things people should guard against

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• 5It can be inferred from Berger’s suggestions that ________.

  A.people do not reveal their true self on every occasion

  B.in most cases we should avoid contacting the observed person directly

  C.the best way to know a person is by making comparisons

  D.face-to-face interaction is the best strategy to uncover information about a person

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• 6It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ________.

  A.copying each other’s technology

  B.incorporating features that make their products distinctive

  C.making their computer more expensive

  D.making their computers run much faster

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• 7The best title for the passage would be ________.

  A.Apple’s Efforts to Stay Ahead of IBM

  B.Apple’s New Computer Technology

  C.Apple’s New personal Computers

  D.Apple’s Research Activities

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• 8The word “paradox” (Par

  A.1, Line 1) means “________”.A.implication

  B.contradiction

  C.interpretation

  D.confusion

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• 9According to the author, we should reverse our classification of the physical sciences as “hard” and the social sciences as “soft” because ________.

  A.a reverse ordering will help promote the development of the physical sciences

  B.our knowledge of physical systems is more reliable than that of social systems

  C.our understanding of the social systems is approximately correct

  D.we are better able to investigate social phenomena than physical phenomena

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• 10The author believes that our knowledge of social systems is more secure than that of physical systems because ________.

  A.it is not based on personal experience

  B.new discoveries are less likely to occur in social sciences

  C.it is based on a fairly representative quantity of data

  D.the records of social systems are more reliable

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