当前位置:首页 > 全部子站 > 军队职称英语 > 军队职称英语A级

2018年军队职称英语综合补全短文练习题目

来源:长理培训发布时间:2018-04-12 11:38:51

Success Stories

  One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.     (1) Benetton followed four marketing principles in order to achieve their success.

  The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.    (2) He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.

  The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.     (3)

  The Information Link means making sure the company responds quickly to people's demands.     (4) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.

  A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.     (5)

  The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.

  A The founder of Benetton began by asking people what they wanted

  B There used to be a good reason for this

  C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.

  D Today, there are Benetton shops in major cities all over the world.

  E This means that customers can go into any Benetton store in the world and be sure of what they are buying.

  F In other words, Benetton's clothes are made to order.

  【答案】1. D  2. A  3. F  4. C  5. E

责编:陈宇芳

发表评论(共0条评论)
请自觉遵守互联网相关政策法规,评论内容只代表网友观点,发表审核后显示!

国家电网校园招聘考试直播课程通关班

  • 讲师:刘萍萍 / 谢楠
  • 课时:160h
  • 价格 4580

特色双名师解密新课程高频考点,送国家电网教材讲义,助力一次通关

配套通关班送国网在线题库一套

课程专业名称
讲师
课时
查看课程

国家电网招聘考试录播视频课程

  • 讲师:崔莹莹 / 刘萍萍
  • 课时:180h
  • 价格 3580

特色解密新课程高频考点,免费学习,助力一次通关

配套全套国网视频课程免费学习

课程专业名称
讲师
课时
查看课程
在线题库
面授课程更多>>
图书商城更多>>
在线报名
  • 报考专业:
    *(必填)
  • 姓名:
    *(必填)
  • 手机号码:
    *(必填)
返回顶部